O2 and Hubbub launched the Community Calling campaign in Leeds in January 2021. The campaign gifts smartphones with free data, calls and texts to digitally excluded people. 100% Digital Leeds worked closely with Hubbub to coordinate the distribution of phones through our networks of community partners across the city. As well as working collaboratively with our partners in Leeds, we also worked with colleagues in the region to distribute phones across West Yorkshire.
Impact / Outcome
In three phases during 2021, the 100% Digital Leeds team distributed 1,350 phones to organisations supporting digitally excluded people throughout Leeds. We also arranged for 500 phones to be distributed to our contacts in Bradford, Calderdale and Kirklees. This has enabled people across the region to get online to keep in touch with friends and family, access digital services, learn new skills and participate in an increasingly digital world.
Funding sources
Public/Private
Key Metrics
Distribution of phones to digital excluded people to help them participate in an increasingly digital world
Operating model
Public-private partnershipYear published
01 January 2022