Social and mobile media are playing a significant role in the digitization of health sectors globally. New technology provides an opportunity for stakeholders (i.e., patients and healthcare professionals) to engage with each other in virtual environments to discuss health-related issues. This study examines the role of social and mobile media in digitizing the health sector in Pakistan through MARHAM, the platform which is the subject of this case study.
Impact / Outcome
The study’s results suggest that MARHAM is playing a significant role in the health sector of Pakistan, addressing
primarily women and children’s issues through their Facebook group. Like many who have an online presence, MARHAM
faces certain challenges, including the public’s low literacy rates and scant Internet access.
Funding sources
Private
Key Metrics
# of people using mobile app and websites for healthcare needs
Operating model
Fully privateYear published
28 March 2018 
University of Toronto Government and other public sector