Owain Davies, lead product owner at NHS digital, has revealed how the health service transformed its digital platforms over the last two years. Davies explained how the website overhaul focused on users’ needs and accessibility.
Impact / Outcome
AAA accessibility ratings (the highest level) rose from 53% in April 2018 to 98% in October 2019. Meanwhile the percentage of pages without priority accessibility issues went from 36% to 100% in that same time period.
The more accessible the web was made, the more useable people found it. Whether the visitor is a screen-user, visually impaired, or has broken their arm and can’t use a mouse, the website had to be flexible. This was achieved through a simplification of services.
Funding sources
Public
Key Metrics
Increase web content accesibility
Operating model
Fully publicYear published
01 January 2021