In the state of Jalisco, Mexico, men’s rate of economic participation is 78 per cent, while the rate for women is only 45 per cent. This stark difference represents a 33 per cent gender gap in economic participation in the labour force. Because of historical, social and cultural barriers, the economic prospects for women remain quite low. ProSociedad launched the Co-Meta initiative to address this structural inequality. Co-Meta mobilizes a network of local economic and social actors who support women’s economic empowerment. The network connects business leaders from across Jalisco to act as mentors and instructors with marginalized women in the region.