Broadly speaking, there are three key reasons why publishers ought to engage with accessibility: The first is legal. Secondly, there are well-defined standards, which enable publishers to semantically describe and format their content accessibly. Thirdly, there are documentation and resources available in the public domain that greatly facilitate a structured approach to accessibility for publishers. This case study will describe the approach to accessibility taken by Kogan Page. The focus will be primarily on the path we took to create accessible content, but it will become clear that this is not where the journey ends.