Case Study Details - The EDISON Alliance - Clicking On In Sunderland

Too often the views of what’s needed by local people are not generated by local people. As part of Make It Click, a digital skills partnership project with Google.org, we wanted to ensure that design of our online resources and marketing campaign was not only user-driven but led by local experts, so our peer research project ‘Clicking On in Sunderland’ was born. Over the course of six months in 2019, supported by Sunderland North Family Zone, we worked with a group of local people to upskill and learn from them. We wanted to know what really mattered to limited users of the internet, how to reach and engage them and what good online learning and support should focus on. This report charts the project journey, outputs and design principles that were produced with the peer researchers.

Impact / Outcome

Throughout three packages, the program has achieved, first, an understanding of its audience in Sunderland, who were they, what were their barriers, how did they learn best and what did they want to achieve. Second, the creation of a new hearts and minds campaign to raise awareness of essential digital skills amongst the public and the importance of everyone thriving online. And third, the development of The Digital Skills Directory, a curated online learning platform where limited users could access the best and tested free online learning for digital skills, and have a tailored journey to meet their learning needs.

Funding sources

Private

Key Metrics

Help internet users to gain the confidence and new skills they need to thrive online