Popularly referred to as Brazil’s answer to Etsy, the Elo7 online marketplace showcases a range of creative handmade goods from across Brazil, from custom paper bags to bejeweled baby shoes. Women comprise the majority of Elo7's users. As part of IFC's Digital2Equal initiative, Elo7 surveyed 1,000 sellers to better understand the needs women entrepreneurs. This case study highlights the survey's key findings and how Elo7 utilized the insights to develop targeted tools and content aimed at helping women entrepreneurs professionalize their sales efforts in the digital world.
Impact / Outcome
Elo7 have identified opportunities to support its growing network of sellers and informed the development of a series of online and in-person workshops, trainings, fairs, and bazaars. These programs include a series of webinars on female entrepreneurship and a special event on International Women’s Day that highlighted the “Mulheres Fora de Série” initiative. But it doesn’t end there: Elo7 continues to survey its women sellers periodically and has already used what it learned to develop more targeted trainings that highlight themes such as marketing, pricing, and organization, in collaboration with partners such as Google and Sebrae São Paulo.
Funding sources
Private
Key Metrics
Identify the motivations and needs of women entrepreneurs and provide the targeted training and support to help them grow their businesses and Elo7’s digital market
Operating model
Fully privateYear published
01 January 2020 
International Finance Corporation (IFC)