For Southeast Asian e-commerce platform Lazada, working with mothers is an opportunity to support entrepreneurs who struggle to start and grow ventures. Through its "Mompreneur" initiative, the company reached thousands of working mothers. This case study explores how a pilot in the Philippines demonstrated positive impacts that have led to plans for replication in other markets.
Impact / Outcome
For stay-at-home mother of two and full-time virtual assistant Anna Liza, the Mompreneurs program allowed her to set up MustHavePh—an online store selling locally made teas, serums, and body scrubs—with little to no capital. Previously, Anna Liza’s attempts were limited to sales in person and over social media where she spent a sizable amount of her budget on ads that did not yield adequate conversions. Once initial sales through the Lazada platform began trickling in, Anna Liza was also able to sign onto Fulfillment by Lazada—a logistics management program that allows sellers to pass on the highly involved and lengthy process of processing, packaging, and shipping orders to customers. The additional support allowed her to boost her sales and thereby realize significant contributions to her family life and income.
Funding sources
Private
Key Metrics
Offer financial and nonfinancial support to help mothers start and grow their businesses online
Operating model
Fully privateYear published
01 January 2020 
International Finance Corporation (IFC)