Continuous pregnancy monitoring is essential for the safety and well-being of both the pregnant woman and neonates. It provides opportunities for healthcare professionals to observe the health-related parameters of their patients and detect pregnancy complications early, increasing the chance of a normal pregnancy and the birth of a healthy baby. It is essential for achieving Sustainable Development Goal-3 and Fourth Industrial Revolution Goal. In Bangladesh, healthcare service providers perform this monitoring during a scheduled visits in maternity care units or at-home visits. Aspire to Innovate (a2i), ICT Division, DGHS, DGFP, icddrb, OGSB would like to implement “Continuous Pregnancy Monitoring” initiative to ensure uptake/delivery of MCH care in Bangladesh.A2i, in collaboration with DGHS, DGFP has launched a Health Challenge competition on "Pregnancy Monitoring" to create a two-way communication system in which pregnant women can obtain timely pregnancy information and receive health care services at times of their need. This innovation would have two components: disseminating behavior change communication messages and capturing basic health-related parameters, and interactive systems to receive health care services.