As life expectancy rises and populations age, societies face significant changes to their financial systems, workforces, and social structures. These shifts require innovative approaches to ensure individuals and communities can thrive in the decades ahead. The Longevity Economy Principles offer a clear framework for organizations to address these challenges and seize the opportunities created by longer lives.
These six principles focus on financial resilience, lifelong learning, healthy ageing, and fostering social connections. They provide actionable steps for businesses, governments, and communities to build systems that support equitable and sustainable outcomes. By integrating these principles, organizations can drive positive change and create a future where people of all ages can live with purpose and security.
Nearly 40% globally face financial instability after unplanned career interruptions, including career breaks, illness or unexpected retirement. Public-private collaboration is crucial to support individuals navigating these challenges.
Only 33% of the global population is deemed financially literate, contributing to wealth inequalities, strongly correlated with life expectancy inequalities. Comprehensive, impartial financial education empowers individuals to make informed financial decisions.
Around one-fifth of life is expected to be lived with illness, and 80% of adults in developing countries are concerned with the cost of medical expenses. Equitable access to health services can facilitate well-being for both the individual and broader society.
Internationally, up to 25% of individuals aged 55 and older wish to work in old age but face barriers in finding opportunities. Demographic shifts and technology innovations require jobs and skill-building to adapt and evolve, enabling individuals to extend their working years as desired.
Social connection is integral to healthy longevity. Socially isolated older adults have a higher risk of poor health and earlier death. Intentional design of systems and environments for social connection can mitigate these impacts.
Benefits of longevity are not distributed equitably. Promoting pay and pension equity, as well as support for informal caregivers are some of the crucial elements.
We will promote the principles in the training we offer organisations to create opportunities for older workers to more fully participate in the labour market.
Mike Mansfield, CEO
The WEF's Principles for the Longevity Economy closely align with the tenets of the Stanford Center on Longevity's New Map of Life, how to optimize 100-year lives. An important part of our mission is to change the narrative of how individuals and society talk about living longer lives.
Martha Deevy, Director and Senior Research Scholar
We must create a society where everyone, regardless of age, can thrive and enjoy the benefits of demographic change. As we navigate this transition, we must embrace the longevity society and economy. This shift requires not just understanding but action.
Marco La Marca, Member of Cabinet
Our social contract was designed in the age of rotary phones, when the average life expectancy was 20 years less than today. In our new smartphone world where longevity is the norm, it’s time to reimagine that contract. The Longevity Principles are perfect framework and common language to guide us.
Ramsey Alwin, President and CEO
Zurich Integrated Benefits is a proud contributor to the principles on longer lifespans across many dimensions from health, to financial education, inclusion and purpose. Conscious of the impact on enterprises and society, we support the protection and wellbeing of groups and individuals so they can look with confidence and optimism at longer lives.
Paolo Marini, Global Head Broker Relations
As part of its commitment to its social purpose, Phoenix Group has established Phoenix Insights, an in-house think tank dedicated to catalysing societal change in the UK to ensure that future generations of retirees will have financial security in later life and to enable more people to work for as long as they want and need in good quality jobs.
,Catherine Foot, Director of Phoenix Insights
The Global Coalition on Aging supports the Longevity Economy Principles. The world is going through the most significant demographic shift in age in human history. Maintaining economic growth and living standards requires us to prepare for increased longevity. Most importantly, we must focus on healthy aging, longevity literacy, and longer careers.
Michael Hodin, CEO
Transamerica Institute, a nonprofit, private foundation is dedicated to conducting research and outreach on retirement security and the intersections of health and financial well-being. Aligning with the Longevity Principles, its work spans healthy aging, longevity, workforce, caregiving, and financial literacy.
Catherine Collinson, CEO and President
At AXA, we are convinced that our employees, whatever their age, should have the same opportunities for development throughout their career. We want to continue taking action throughout all our entities and beyond in support of the employment of experienced workers as all generations work together in the Group.
Lisenn Le Trécole, Head of Executive Office - AXA Life and Health International Solutions
As a leading global financial services firm, Manulife is committed to taking long-term action to drive improved health and longevity. We are partnering with UpLink, WEF's innovation platform, to source innovative solutions focused on finance, health, and well-being that achieve results, and pave the way toward a healthier, more equitable future.
Anisha Jain, Manager, ESG Communications
MIT AgeLab will conduct translational research integrating the social and behavioral sciences, engineering, and design to enable business, government, and NGOs to develop and deploy systems and environments to enable 100 good years of living.
Joseph Coughlin, Director