The Longevity Economy Principles

Guiding organizations to build a resilient and inclusive future for longer lives

A roadmap for addressing the challenges and opportunities of ageing populations.

As life expectancy rises and populations age, societies face significant changes to their financial systems, workforces, and social structures. These shifts require innovative approaches to ensure individuals and communities can thrive in the decades ahead. The Longevity Economy Principles offer a clear framework for organizations to address these challenges and seize the opportunities created by longer lives.

These six principles focus on financial resilience, lifelong learning, healthy ageing, and fostering social connections. They provide actionable steps for businesses, governments, and communities to build systems that support equitable and sustainable outcomes. By integrating these principles, organizations can drive positive change and create a future where people of all ages can live with purpose and security.

Longevity Economy Principles: The Foundation for a Financially Resilient Future

The full report provides an in-depth exploration of each principle and offers actionable guidance on how organizations can implement them to address the challenges of an ageing population.

Commitments from our members

Learn how leaders in the industry are prioritizing the Longevity Economy Principles

We will promote the principles in the training we offer organisations to create opportunities for older workers to more fully participate in the labour market. 

ProAge

Mike Mansfield, CEO

The WEF's Principles for the Longevity Economy closely align with the tenets of the Stanford Center on Longevity's New Map of Life, how to optimize 100-year lives. An important part of our mission is to change the narrative of how individuals and society talk about living longer lives.

Stanford Center on Longevity

Martha Deevy, Director and Senior Research Scholar

We must create a society where everyone, regardless of age, can thrive and enjoy the benefits of demographic change. As we navigate this transition, we must embrace the longevity society and economy. This shift requires not just understanding but action.

European Commission

Marco La Marca, Member of Cabinet

Our social contract was designed in the age of rotary phones, when the average life expectancy was 20 years less than today. In our new smartphone world where longevity is the norm, it’s time to reimagine that contract. The Longevity Principles are perfect framework and common language to guide us. 

National Council on Aging

Ramsey Alwin, President and CEO

Zurich Integrated Benefits is a proud contributor to the principles on longer lifespans across many dimensions from health, to financial education, inclusion and purpose. Conscious of the impact on enterprises and society, we support the protection and wellbeing of groups and individuals so they can look with confidence and optimism at longer lives.

Zurich Integrated Benefits

Paolo Marini, Global Head Broker Relations

As part of its commitment to its social purpose, Phoenix Group has established Phoenix Insights, an in-house think tank dedicated to catalysing societal change in the UK to ensure that future generations of retirees will have financial security in later life and to enable more people to work for as long as they want and need in good quality jobs.

Phoenix Group

,Catherine Foot, Director of Phoenix Insights

Join a growing movement of over 20 leading organizations committed to driving change through the Longevity Economy Principles.

Share the impactful actions your organization is taking to align with these principles and create meaningful solutions for the challenges of ageing populations.

The Global Coalition on Aging supports the Longevity Economy Principles. The world is going through the most significant demographic shift in age in human history. Maintaining economic growth and living standards requires us to prepare for increased longevity. Most importantly, we must focus on healthy aging, longevity literacy, and longer careers.

Global Coalition on Aging

Michael Hodin, CEO

Transamerica Institute, a nonprofit, private foundation is dedicated to conducting research and outreach on retirement security and the intersections of health and financial well-being. Aligning with the Longevity Principles, its work spans healthy aging, longevity, workforce, caregiving, and financial literacy.

Transamerica Institute

Catherine Collinson, CEO and President

At AXA, we are convinced that our employees, whatever their age, should have the same opportunities for development throughout their career. We want to continue taking action throughout all our entities and beyond in support of the employment of experienced workers as all generations work together in the Group.

AXA

Lisenn Le Trécole, Head of Executive Office - AXA Life and Health International Solutions

As a leading global financial services firm, Manulife is committed to taking long-term action to drive improved health and longevity. We are partnering with UpLink, WEF's innovation platform, to source innovative solutions focused on finance, health, and well-being that achieve results, and pave the way toward a healthier, more equitable future.

Manulife

Anisha Jain, Manager, ESG Communications

MIT AgeLab will conduct translational research integrating the social and behavioral sciences, engineering, and design to enable business, government, and NGOs to develop and deploy systems and environments to enable 100 good years of living.

MIT AgeLab

Joseph Coughlin, Director