# Global Retail Investing Innovating individual investing to improve financial well-being. [Get involved](https://initiatives.weforum.org/admin-panel/e12937cb-9077-4297-affa-157fb6cd7a52/pages/get-involved) ## We support inclusive and informed retail investing that strengthens long-term financial well-being for people worldwide. Global market activity, once dominated by institutional players now includes a rapidly growing share of individual investors, with 61% ($107T) global assets under management projected to be in retail channels by 2030. Yet, many investors still face barriers to participation, such as gaps in financial education, economic uncertainty and the complexity of evolving technology.With 72% of Gen Z investing by the time they join the workforce, the Global Retail Investing Initiative explores how industry and policymakers can help foster successful individual participation in capital markets, empowering individuals to reach their near- and long-term financial goals. ## Our focus areas ### Building Accessible Retail Investing Ecosystems Exploring how to improve trust, access, and education for individual investors across different geographies. ### Global Future Council on Financial Education Convening leaders to elevate financial education from a nice to have to a need to have in the business and policy world. ### Understanding the Individual Investor Tracking how individuals navigate their financial lives over time (2022, 2024, 2026) to put their needs at the center of policy and industry decision making. ### Our impact The Global Retail Investing Initiative convenes the public and private sector to close gaps in access, trust, and education for individuals in capital markets with the goal of supporting long-term individual financial well-being. ### Understanding gaps in trust and access Through conducting global surveys, we work to reduce gaps in trust and access for individuals within capital markets by measuring progress over time and informing key stakeholders about existing gaps in capital markets for individuals. [Discover more](https://www.weforum.org/videos/retail-investing-on-the-rise/) ### Innovating on financial education We build on the current financial education momentum by gathering key stakeholders and pushing forward activities both in the public and private sector to broaden financial education efforts and access. [Discover more](https://initiatives.weforum.org/global-future-council-on-financial-education/home) ### Building a responsible investing ecosystem We foster a responsible retail investor ecosystem by building frameworks and calls to action on best practices, with the wider goal of improving global long-term financial well-being. [Discover more](https://centres.weforum.org/centre-for-financial-and-monetary-systems/symposiumhttps://centres.weforum.org/centre-for-financial-and-monetary-systems/symposium) ## Our reports ### 2024 Global Retail Investor Survey In 2024, the World Economic Forum in partnership with Robinhood and the Boston Consulting Group, launched the second edition Global Retail Investor Survey in thirteen markets. Findings demonstrate the sustained transformation of capital markets driven by retail investors. [Read the report](https://www.weforum.org/publications/global-retail-investor-outlook-2025/) ### Future of Financial Advice Financial advice can serve as important tool in empowering financial well-being. As the world experiences technological advancements, demographic shifts and evolving consumer expectations, this paper explores how financial advice is undergoing a transformation. [Read the report](https://www.weforum.org/publications/the-future-of-financial-advice/) ### Broadening Access to Private Markets Individuals have generally been excluded from investing in private markets as an asset class. This paper explores the opportunties and challenges with broadening access to private markets for retail investors. [Read the report](https://www.weforum.org/publications/broadening-access-to-private-markets/) ### 2022 Global Retail Investor Survey In 2022, the World Economic Forum in partnership with BNY Mellon, launched the Global Retail Investor Survey in nine markets. Findings show gaps and opportunities in terms of access, education and trust in financial markets globally. [Read the report](https://www.weforum.org/publications/the-future-of-capital-markets-democratization-of-retail-investing/) ## Discover more about global retail investing ## Featured Content ### How trust drives Gen Z’s different approach to investing Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2026/01/gen-z-financial-investment-trust/) ### How will 24/7 trading impact retail investors and the economy? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2025/08/how-will-24-7-trading-impact-retail-investors-and-the-economy/) ### How younger investors are leading a retail investment shift Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2025/07/how-younger-investors-are-leading-a-retail-investment-shift/) ### More people want to make financial investments than ever before. How do we empower them? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2025/05/retail-investment-participation-empowerment/) ### 'This is not financial advice' movie charting highs and lows of online investing. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2024/09/this-is-not-financial-advice-movie-charting-highs-and-lows-of-online-investing/) ### Wealth management conflicts of interest are failing investors. Here’s what’s needed Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2024/07/wealth-management-fee-based-investment/) ### The 'Great Wealth Transfer': What is it and how can women make the most of it? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2024/07/women-inheritance-great-wealth-transfer/) ### Are 'finfluencers' the future of financial advice? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2024/07/finfluencer-financial-advice-social-media/) ### Everyone needs access to financial advice: But how can we get there? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/agenda/2024/07/why-everyone-needs-access-to-financial-advice/) ### Get involved Learn about how your organization can join the Future of Capital Markets. [Get involved](https://initiatives.weforum.org/api/communities/v1/public/initiatives/site/page-redirect?initiative_id=e12937cb-9077-4297-affa-157fb6cd7a52&page_id=07dd3fe8-e682-48c0-bb88-b1d186bee310)