# Agents of Flexibility: The New Electricity Consumer

[Download](https://reports.weforum.org/docs/WEF_ELECTRICITY_CONSUMERS_INFOGRAPHIC1_2025.pdf)


## Consumer Participation: From Vision to Reality

Concrete examples of consumer-led flexibility and system benefits across sectors.

[View Case Studies](https://initiatives.weforum.org/future-power-system/electricity-consumers-case-studies)


## Why It Matters

Consumers have traditionally been seen as passive users of electricity. But a major shift is underway. Homes, vehicles, and industries are increasingly able to generate, store, and manage electricity—unlocking new flexibility for the grid. This transition can reduce system costs, improve reliability, and accelerate decarbonization.The signs are already here: rooftop solar is growing, EVs are becoming mobile batteries, and industries are shifting electricity use to off-peak hours. Consumers are no longer just users—they’re becoming active agents in a smarter, cleaner energy system. Scaling this potential will enable a more resilient and future-ready grid.


## From Passive Users to Active Agents of Flexibility

To realize this opportunity at scale, a mindset shift is needed—from viewing energy as a fixed cost to recognizing energy as an asset. This means reimagining consumers as more than end- users, but as producers, flexible participants, and partners in grid stability and resilience. Their engagement unlocks value for the entire system


### ECOSYSTEM PARTNERS

Co-located industries or clustered operations that collaborate to enhance flexibility and strengthen system reliability and efficiency.


### ELECTRICITY FLEXUMERS

Independent electricity users who shift or shed load on their own - reducing costs and easing peak demand.


### ELECTRICITY PROSUMERS

Individuals, households, or businesses that both produce and consume electricity - helping reduce net demand on the grid.


## Framework

This transformation can’t rest on consumers alone. It requires a coordinated effort and system wide strategies across policy, finance and the broader system.


## The Path Forward: Collaboration is Key

The transition to a low-carbon, flexible energy system can’t be achieved in isolation —it requires coordinated action among electricity stakeholders. As the infographic emphasizes, consumers, policymakers, utilities, and financiers must work together to further integrate consumers and unlock flexibility