Together with Capgemini Invent, the BMW Group drives forward an innovative change, communication, and enablement program that targets more than 1200 purchasers and suppliers to speed up the transformation for sustainable supply chains.

By introducing a new BMW Group sustainability strategy and reacting to legal requirements regarding sustainability in supply chains, stakeholders from the purchasing department and suppliers faced new challenges and changes in their daily work.

This strategy provides an answer to the radical transformation of the entire automotive industry in terms of sustainability. Three main influences require automotive manufacturers to focus on sustainability:

1. Regulators are imposing measures to reduce the environmentally and socially harmful impact of vehicles and their production, such as the German Supply Chain Act (LkSG).
2. Public interest about sustainability and sustainable consumption is growing. Thus, demands for electric vehicles are rising. By 2030, experts predict that the industry will see 23 million electrical vehicle units (excluding two/three wheelers) sold around the world per year and 130 million such models on the road.
3. Investors are pushing for sustainability and climate change as investment criteria to evaluate target companies.

With an agile change approach, tailor-made communication, and interactive enablement program, more than 1,200 stakeholders from the purchasing department and direct suppliers were enabled to improve sustainability in the supply chain. The heart of the enablement concept consisted of target group-specific, modular learning journeys based on innovative, web-based, and interactive trainings that suited purchasers’ and suppliers’ needs and were available on demand. Furthermore, the learning journeys included community, trainer-led, and group coaching sessions.

This led to multiple positive impact, including greater acceptance, enthusiasm, and support for sustainability goals, improved understanding and integration of new regulations and widespread integration of sustainable thinking.