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ClimatePartner: Adapting climate communication to changing regulation

SDGs Impacted

ClimatePartner is a German provider of corporate climate action solutions, supporting businesses with emissions measurement, reduction strategies, certified climate projects and climate-related communication.

The introduction of the EU’s Empowering Consumers for the Green Transition Directive created new requirements for environmental claims and increased the risks associated with generic or insufficiently supported climate communication. ClimatePartner also needed to help its clients adapt their labels and communications before the new requirements took effect.

In response, the company retired its carbon neutrality label in 2023 and introduced two updated solutions: ClimatePartner certified and Financial climate contribution. It later published a certification programme, introduced independent third-party verification and developed updated label and communication guidelines.

ClimatePartner also published an EmpCo checklist, distributed guidance to clients and held webinars explaining the regulatory changes and available solutions. The case illustrates how organisations can respond to regulatory change by updating their own systems early and providing practical tools that help customers adapt with greater clarity and confidence.

Impact / Outcome
ClimatePartner replaced its carbon neutrality label with two updated solutions and developed a certification programme, independent verification process and practical guidance ahead of the EU’s Empowering Consumers for the Green Transition Directive. These resources support more than 6,000 clients in adapting their climate communications.
Funding sources
Development partners, donor-supported programmes and catalytic funding
Key Metrics
More than 6,000 clients supported; 250-page Certification Programme published; EmpCo checklist downloaded more than 1,050 times; first EmpCo webinar attracted more than 800 registrations and 580 attendees.
Location
Germany
Sector
Other
Intervention lever
Regulation
Operating model
Fully private
Target population
Rural
Year published
05 November 2026
Organization involved
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ClimatePartner
Resilience Playbook Track
Sustainable Value Creation & Financial Resilience