Solution Rate the place once and reward everyone in it: score municipalities on coordinated flood-plain risk management and link every step up the scale to insurance premium discounts for policyholders across the community. Key challenge Individual homeowners cannot manage risk on a flood-plain - the choices that matter most, where to permit building, how to maintain barriers and how to warn residents, sit with the municipality - yet for decades there was no mechanism that rewarded a town for making those choices well. Context FEMA created the Community Rating System (CRS) in 1990 under the National Flood Insurance Program (NFIP) to reward coordinated flood-plain risk management. It applies to high flood-risk areas and residential properties across urban, peri-urban and rural municipalities, and is the longest-established example of place-level recognition, now with thirty-five years of operating evidence. Solution in practice Municipalities earn points across creditable activities spanning public information, mapping, flood-damage reduction and warning systems, and are scored from Class 10 to Class 1. Around 1,500 communities participate. Two features define it: premium discounts linked to every step up the scale, reaching 45% at Class 1 for eligible policyholders; and collective incentives by design, since residents benefit only when their local government acts, so residents lobby for the public investments that reduce community-level risk. Tulsa, Oklahoma shows the system at its best: after a flood killed 14 people in 1984, the city spent four decades converting its flood-plain and upgrading storm-water systems, earning a Class 1 rating in 2022 and the maximum discount for its residents. Impact / outcome Around 1,500 communities take part; premium discounts of up to 45% at Class 1 (Tulsa reached Class 1 in 2022). Next steps Thirty-five years of evidence make the CRS a good example for place-level recognition, yet no equivalent exists in most markets worldwide, so there is an opportunity to develop similar models in other countries and to extend its logic to other perils. The playbook sets out two areas where innovation is required. Developing place-based recognition in other regions: the CRS demonstrates that rating a place and rewarding its residents works, and there are opportunities to adapt the model for other countries and perils - something both existing and new natural catastrophe risk pools could consider incorporating into their design. Interoperability of existing rating systems: for systems such as wildfire ratings, mutual recognition among national schemes - for example the Insurance Institute for Business and Home Safety (IBHS) Wildfire Prepared designation and Australia's Bushfire Resilience Rating - would support consistent assessment of portfolios that span countries, supporting global asset managers and investors. Organizations involved Authoring: Marsh Actors: Federal Emergency Management Agency (FEMA); National Flood Insurance Program (NFIP); City of Tulsa Implementation partners Regulators & Policymakers; Local Governments; Insurers; Civil Society Organizations