The world is entering an era where brain health and brain skills are critical for economic resilience, innovation, and societal well-being. Yet, investment and coordinated action in this space remain far behind the scale of the opportunity. To realize the full potential of Brain Capital - the collective value of our cognitive, emotional, and social resources - we must move from recognition to mobilization. This webinar will convene leaders from health, academia, and policy to amplify awareness and commitment around investing in Brain Capital. It will explore why strengthening brain health and skills across the life course is not just a public health goal but a strategic economic imperative. Through cross-sector dialogue, participants will identify how governments, industry, and communities can work together to position Brain Capital at the centre of global innovation, inclusion, and sustainability agendas. The aim of the session is to ignite momentum and shared purpose toward investing in stronger brains for stronger societies and economies.