Artificial intelligence is rapidly reshaping financial services, yet many institutions still face challenges in moving from experimentation to scalable, enterprise-wide adoption. As AI capabilities continue to advance, leaders must make critical decisions about where to invest, how to demonstrate value and how to manage emerging risks while building the foundations for long-term transformation. Drawing on insights from the World Economic Forum’s AI Playbook for Financial Services, this session will explore the strategic priorities shaping the next phase of AI adoption across the sector. From governance and workforce transformation to data foundations and the rise of agentic AI, the discussion will examine what financial institutions need to scale AI responsibly, securely and effectively – and what leaders need to know to turn AI ambition into sustained impact.