Future of Consumption
Description
The Consumers Beyond Waste Initiative (CBW) is a vibrant multistakeholder community of leading consumer companies and public sector actors who are collectively accelerating a systemic transition towards reusable packaging models to achieve a world free of plastic waste. CBW is launching a new workstream focused on behavioral interventions and social change approaches that can promote the widespread adoption of reuse models. This initiative aims to reimagine a future consumption landscape in which consumers can access innovative reuse solutions offering more aspirational, affordable, convenient, and sustainable alternatives to single use packaging formats.Contributors
Tenured Professors, Assistant Professors, Associate Professors, Professors, Experts who have a strong background in behavioral science, sociology, and sustainability to assess the current consumer behavior landscape and the likelihood of reuse adoption.Value Proposition
In collaborating with CBW on this new initiative, academic experts and university officials would have the opportunity to join a renowned group of thought leaders in reimagining a future consumption landscape where people are empowered to adopt reusable packaging models over single-use plastics.Participation in this initiative would allow for:
- Ability to engage with leaders across the public sector, private sector, and civil society
- Elevated institutional visibility for the university and individual recognition of the academic
- Opportunity to apply academic research to inform business strategies and government policies
Opportunity Engagement with the CBW initiative could involve:
- An initial stakeholder consultation to help guide our team in crystallizing the strategic direction of the new workstream
- Active engagement in recurring working group meetings
- An opportunity to contribute to content pieces (e.g., blog articles, reports, and videos)