# Brain Economy Action Forum

[Learn more](https://initiatives.weforum.org/brain-health-action-forum-a0etg00000d9gguyar/about)


## We envision a world where the brain economy powers a resilient, thriving future — one fueled by healthy brains to meet the rising global demand for brain capital.

We are entering a new era where brain capital — encompassing brain health and brain skills — is becoming essential to sustainable growth and human development. Brain health involves promoting healthy brain development and addressing conditions such as mental, neurological, and substance use disorders. Brain skills include the foundational cognitive, interpersonal, self-leadership, and technological literacy abilities that enable people to adapt, relate, and contribute meaningfully.To unlock the full potential of individuals and societies, we must invest in brain capital as a foundation for a healthier, more inclusive, and more resilient future.


**$16T** Projected annual global cost of brain disorders by 2030

**150M** Years of healthier life that can be reclaimed in 2050 by scaling mental health interventions

**5 of 10** Top job skills on the rise are brain skills


## Our objectives

Organized by the World Economic Forum in partnership with the McKinsey Health Institute, the Brain Economy Action Forum convenes a dynamic group of stakeholders globally to put the brain economy at the center of global dialogues and drive action toward sustainable economic growth and societal well-being.


### Enhanced understanding

Advancing science, raising awareness, and elevating brain capital as a global priority

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### Cross-sector collaboration

Building partnerships that promote innovation and shared responsibility

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### Actionable commitments

Encouraging adoption of policies and workplace health programs

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### Resource mobilization

Securing public-private-philanthropic investments to advance brain capital globally

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## Our insights

[Discover more](https://initiatives.weforum.org/api/communities/v1/public/initiatives/site/page-redirect?initiative_id=e82832b3-69d0-4cdd-9b57-714806e5a876&page_id=bf64fd59-8b61-4093-aeb4-472cc95f0cc3)


### The Human Advantage: Stronger Brains in the Age of AI

This report makes the case for investing in the brain health and brain skills of people of all ages and outlines how companies and countries can place human potential at the centre of economic strategy.

[Read report](https://www.weforum.org/stories/2024/03/womens-mental-health-is-a-strategic-imperative-heres-how-employers-can-bolster-it-today/)


### Thriving Workplaces: How Employers can Improve Productivity and Change Lives

This report explores how investing in workforce health generates measurable benefits for businesses, employees and societies

[Read the report](https://www.weforum.org/publications/thriving-workplaces-how-employers-can-improve-productivity-and-change-lives/)


### Get involved with the initiative

Learn more about how to join the Brain Economy Action Forum.

[Get involved](https://initiatives.weforum.org/brain-health-action-forum-a0etg00000d9gguyar/get-involved)