The Forum Friends of the AfCFTA provides a unique platform for global business to partner with public sector leaders to support the efforts of the AfCFTA secretariat, to accelerate intra-African trade and investment and boost Africa’s trade and investment position in the global market. The main goal of the coalition is to direct public-private action to support AfCFTA, and to form the basis for all participating members to understand how to best anticipate and support the AfCFTA agenda.
The coalition aims to achieve its goals through the following initiatives:

Develop a shared understanding and common framework for how global business and public sector leaders can, in partnership, support the implementation of AfCFTA and the development of Phase II (intellectual property rights, investment and competition policy) and Phase III (e-commerce) protocols.

identify potential public-private partnerships for addressing financing gaps in critical sectors for enhanced trade and investment - notably infrastructure (transport, communication) and energy - while catalyzing collective actions towards securing the above financing.

Use leadership positions in the public and private sectors to advocate for regional manufacturing and industrialization through diversification, regional value chain development, and enhanced trade in services and digital trade.

Implement AfCFTA commitments on trade and investment, including sharing best practices for private sector support.
Deeper integration would boost incomes, create jobs, catalyze investments and facilitate the development of regional supply chains.
Raise awareness through stakeholder dialogues
Launch private sector AfCFTA report to set agenda
Launch private sector AfCFTA action plan
Drive AfCFTA public private projects
The Forum Friends of the African Continental Free Trade Area
A World Economic Forum Initiative