The Indian Space Research Organisation (ISRO) live-streamed the Chandrayaan-3 lunar landing on its official YouTube channel, drawing over 8 million concurrent viewers and setting a new record for the highest live viewership in YouTube history. The event also gained widespread attention on social media, sparking real-time discussions both in India and around the world.

Prerequisites:

• Presence of dedicated public outreach teams or personnel.

• Established networks with media, educational institutions, and science museums

Cost:

• Ballpark: USD 50k–500k (depending on scope: small outreach campaign vs national programme)

• Includes: development of communication strategy and branding, production of multimedia content (TV, radio, online, VR/AR), organisation of outreach events (lectures, exhibitions, science festivals), astronaut and scientist public engagement tours, partnerships with schools and universities, evaluation of public awareness and STEM interest

Timeframe:

• Overall: 6–24 mo

• Phase: scoping & strategy design (2–4 mo), content and campaign development (3–6 mo), rollout of outreach activities (6–12 mo), evaluation and reinforcement (3–6 mo)

Pros:

• Promotes STEM Education and Youth Engagement - Space exploration stories inspire students and encourage pursuit of science and engineering careers.

• Boosts National Pride and Scientific Image - Visible achievements enhance national pride and improve the nation’s reputation in science and technology.

Considerations:

• Requires Sustained Efforts to Maintain Public Engagement - Public interest in space can fade without ongoing, engaging communication and visible progress.