# About Beyond Tourism Impact Stars

A global programme to showcase and scale high-impact initiatives addressing key travel and tourism challenges


### Apply to be a Beyond Tourism Impact Star

Open to private-sector organizations from travel and tourism and beyond, the Beyond Tourism Impact Star applications are now open.

[Learn more](https://initiatives.weforum.org/beyond-tourism-impact-stars/become-an-impact-star)


## Fostering real world solutions

In partnership with the Ministry of Tourism of Saudi Arabia and in collaboration with Kearney, Beyond Tourism Impact Stars focuses on finding and catalysing real world solutions to critical challenges shaping the future of travel and tourism. This programme is part of the partnership between the Ministry of Tourism of Saudi Arabia and the World Economic Forum under the Beyond Tourism initiative, which seeks to foster a more resilient, responsible, and inclusive travel and tourism ecosystem that enriches communities, expands opportunities, and safeguards our planet.


## Programme components

Beyond Tourism Impact Stars operates across three core components designed to identify, connect and scale practices across the travel and tourism ecosystem.


### Recognition mechanism

A recognition mechanism to showcase private-sector-led initiatives that advance innovative and high-impact solutions across the travel and tourism ecosystem.


### Impact Stars network

A global community anchored around recognized Impact Stars, bringing together leaders, experts and stakeholders to foster collaboration, peer learning and shared problem-solving.


### Knowledge hub

A digital platform showcasing community case studies, thought leadership, insights, and tools to accelerate the adoption of impactful solutions.


## Beyond Tourism Impact Star recognition

Impact Stars recognizes proven, commercially viable, private-sector-led initiatives that address critical travel and tourism tension points and deliver measurable impact for economies, communities and destinations.

[Learn more ](https://reports.weforum.org/docs/WEF_Beyond_Tourism_Impact_Stars_Concepts_2026.pdf)


## Initiatives that address 7 sector tensions through 5 innovative solutions and aligned with 10 principles

Read here for more information on Beyond Tourism tension points, principles, and solution types.


*Featured content group*


## Part of the Centre for Urban Transformation

The Centre empowers business, government, and local leaders to transform cities and communities into engines of innovation, inclusion, and sustainable growth—shaping vibrant local economies that drive global prosperity and shared progress.

[Discover more](https://centres.weforum.org/centre-for-urban-transformation/home)


### Join global leaders from across business, government and civil society

Learn more on how to get involved with us.

[Get involved](https://initiatives.weforum.org/beyond-tourism-impact-stars/get-involved)