The global travel and tourism sector is entering a defining decade. As it continues to grow, it faces increasing pressure from challenges such as workforce and investment gaps, climbing tensions between residents and visitors and ongoing climate and geopolitical disruptions.
Addressing these challenges requires scalable, business-led solutions and collaboration from across the private sector that deliver both commercial value and positive local impact.
Beyond Tourism Impact Stars recognizes and amplifies high-impact initiatives from the private sector that are driving this transformation, while enabling knowledge sharing and collaboration across the sector.

Highlight the role of travel and tourism in delivering value for economies, communities and destinations.

Catalyse the replication of high-impact initiatives across the travel and tourism ecosystem.

Demonstrate how sustainable and inclusive practices drive commercial value and unlock new opportunities.
Beyond Tourism Impact Stars is grounded in the World Economic Forum’s Principles for Transformative Tourism and insights developed through extensive multistakeholder consultation.
Beyond Tourism Impact Stars
A World Economic Forum Initiative