The value creation track has produced its first report in the series titled Demystifying the Consumer Metaverse. The report focuses on consumer applications, presenting different use cases for consumer-facing organizations and applications in the metaverse. Written in collaboration with Accenture, the report focuses on opportunities and challenges, as well as suggested guidelines, for consumer applications in the metaverse..

The value creation track's second report conducts deep research into the social implications of the metaverse across access & adoption of the metaverse, physical and mental health, diversity, equity and inclusion, sustainability, and economic empowerment. In the future of the internet, each individual’s experiences will influence the fabric of our future society to an even greater degree than they do today.