First Movers Coalition for Food

First Movers Coalition for Food

Unlocking demand signals for sustainable and resilient agri-commodities at scale.  

Unlocking credible demand signals and building market confidence for resilient and sustainable agri-commodities

Food systems are central to economic growth, livelihoods, health and environmental outcomes, yet agri-food production faces a 20% reduced yield for every 1°C increase in global mean temperature, and already 5% of global agricultural GDP is lost to natural disasters.

Whilst supply-side innovation is advancing, demand signals remain too weak for affordable, resilient and sustainable agri-commodities to scale at the speed required.  

The First Movers Coalition for Food (FMC for Food) initiative convenes an impartial and trusted platform bringing together industry and finance, governments, farmer organizations, and experts to enable dialogue, insights and advance action for regenerative, sustainable and resilient agri-commodities at scale.

Our focus areas

Following our ambition to support $10-20B procurement mobilized of affordable, resilient, sustainable crops by 2030, FMC for Food is identifying and advancing demand signals across specific high-impact agri-commodities through three core pillars. 

Geo-commodity focus

Deepening efforts across high-impact geo-commodities including rice, beef and cattle, dairy and row crops, to problem-solve and amplify existing and new demand signals.

Regional pathways

Connecting global demand ambition with regional scaling pathways and elevating government engagement.

Enabling food finance

Convening financiers globally and through geo-commodity specific opportunities to co-shape practical pathways.

Our impact

We tailor and activate multiple elements of change by commodity through targeted convening and enabling a trusted space for problem solving within our four Working Groups:  beef cattle, dairy, rice, and row crops (wheat, soy, and corn).

These efforts are complemented by a global coalition platform that supports demand signals, shares procurement insights, and aligns partners around scalable pathways for resilient, sustainable food systems. 

Anchor in regions

We unlock enabling ecosystems through targeted regional engagement.

Convene value chain players

We convene corporates, financial institutions, farmers and value-chain support.

Connect to financiers 

We convene financial institutions (incl. banks, insurers, multilaterals and others) to co-design financial solutions to close the gap on transition financing.

Build thought leadership

We curate market, procurement and supply-side insight, and share best practices and enable informed value-chain decision-making.

Members

>60

   

Major buyers

>30

    

In combined revenues

~$1T

   

Our latest reports

01
First Movers Coalition for Food: CEO Lessons for the Future of Food Procurement

White Paper

World Economic Forum, in collaboration with Bain & Company | January 2026

02
Putting Food on the Balance Sheet: Financing Strategies to Scale Investment in Food Systems Transformation

Learn about sustainable and resilient agri-commodities

ARTICLE

4 ways companies can build more resilient food supply chains amid global shocks 

Cargill,  World Economic Forum

|

May 2026

Article

Why insurance is the missing link in financing food systems transformation

World Economic Forum

|

May 2026

ARTICLE

How much is a bowl of rice? Why the challenges facing the world’s most popular foodstuff are coming to the boil

World Economic Forum

|

Oct 2025

ARTICLE

Charting Asia’s agri-food transformation

Grow Asia,
World Economic Forum

|

Sept 2025

ARTICLE

ASEAN leadership to bend the curve on climate by strengthening food systems

Ministry of Agriculture and Cooperatives of Thailand, World Economic Forum

|

Jan 2025

VIDEO

Introducing the First Movers Coalition For Food

World Economic Forum

|

Jan 2024

Video - Davos, Annual Meeting 2024

Introducing the First Movers Coalition for Food

World Economic Forum

|

Jan 2024

Become a driver of transformative change in global food systems

The First Movers Coalition for Food brings together a coalition of food system players, aiming to scale the transition to resilient, sustainable agri-food commodities, unlocking the power of demand.

First Movers Coalition for Food

A World Economic Forum Initiative
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