# First Movers Coalition for Food Unlocking demand signals for sustainable and resilient agri-commodities at scale. [Learn more](https://initiatives.weforum.org/first-movers-coalition-for-food/about) ## Unlocking credible demand signals and building market confidence for resilient and sustainable agri-commodities Food systems are central to economic growth, livelihoods, health and environmental outcomes, yet agri-food production faces a 20% reduced yield for every 1°C increase in global mean temperature, and already 5% of global agricultural GDP is lost to natural disasters.Whilst supply-side innovation is advancing, demand signals remain too weak for affordable, resilient and sustainable agri-commodities to scale at the speed required. The First Movers Coalition for Food (FMC for Food) initiative convenes an impartial and trusted platform bringing together industry and finance, governments, farmer organizations, and experts to enable dialogue, insights and advance action for regenerative, sustainable and resilient agri-commodities at scale. ## Our focus areas Following our ambition to support $10-20B procurement mobilized of affordable, resilient, sustainable crops by 2030, FMC for Food is identifying and advancing demand signals across specific high-impact agri-commodities through three core pillars. ### Geo-commodity focus Deepening efforts across high-impact geo-commodities including rice, beef and cattle, dairy and row crops, to problem-solve and amplify existing and new demand signals. [Learn more](https://initiatives.weforum.org/api/communities/v1/public/initiatives/site/page-redirect?initiative_id=a2704391-753e-4047-a596-13475f43e6ce&page_id=cd187652-2477-4958-9804-cf8a387c0114) ### Regional pathways Connecting global demand ambition with regional scaling pathways and elevating government engagement. [Learn more](https://initiatives.weforum.org/api/communities/v1/public/initiatives/site/page-redirect?initiative_id=a2704391-753e-4047-a596-13475f43e6ce&page_id=cd187652-2477-4958-9804-cf8a387c0114) ### Enabling food finance Convening financiers globally and through geo-commodity specific opportunities to co-shape practical pathways. [Learn more](https://initiatives.weforum.org/financing-transition-community/financingfood) ## Our impact We tailor and activate multiple elements of change by commodity through targeted convening and enabling a trusted space for problem solving within our four Working Groups: beef cattle, dairy, rice, and row crops (wheat, soy, and corn).These efforts are complemented by a global coalition platform that supports demand signals, shares procurement insights, and aligns partners around scalable pathways for resilient, sustainable food systems. ### Anchor in regions We unlock enabling ecosystems through targeted regional engagement. ### Convene value chain players We convene corporates, financial institutions, farmers and value-chain support. ### Connect to financiers We convene financial institutions (incl. banks, insurers, multilaterals and others) to co-design financial solutions to close the gap on transition financing. [Learn more](https://initiatives.weforum.org/financing-transition-community/financingfood) ### Build thought leadership We curate market, procurement and supply-side insight, and share best practices and enable informed value-chain decision-making. [Learn more](https://initiatives.weforum.org/api/communities/v1/public/initiatives/site/page-redirect?initiative_id=a2704391-753e-4047-a596-13475f43e6ce&page_id=90c90155-ee30-4ed8-8c13-d5c43e501a4a) **>60** Members **>30** Major buyers **~$1T** In combined revenues *Featured content carousel* ## Learn about sustainable and resilient agri-commodities [Explore our insights](https://initiatives.weforum.org/first-movers-coalition-for-food/static-insights) ## Featured Content ### 4 ways companies can build more resilient food supply chains amid global shocks Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2026/05/companies-procurement-food-systems-resilient-value-chains/) ### Why insurance is the missing link in financing food systems transformation Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2026/05/insurance-financing-food-systems-transformation/) ### How much is a bowl of rice? Why the challenges facing the world’s most popular foodstuff are coming to the boil Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2025/10/how-much-is-a-bowl-of-rice-food-security-climate-change/) ### Charting Asia’s agri-food transformation Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2025/09/asia-s-agri-food-transformation/) ### ASEAN leadership to bend the curve on climate by strengthening food systems Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/stories/2025/01/asean-strengthening-food-systems/) ### Introducing the First Movers Coalition For Food Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.weforum.org/videos/am24-fmc-for-food-master/) ### Introducing the First Movers Coalition for Food Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. [Read more](https://www.youtube.com/watch?v=lchenVgD8-M) ### Become a driver of transformative change in global food systems The First Movers Coalition for Food brings together a coalition of food system players, aiming to scale the transition to resilient, sustainable agri-food commodities, unlocking the power of demand. [Get involved](https://initiatives.weforum.org/api/communities/v1/public/initiatives/site/page-redirect?initiative_id=a2704391-753e-4047-a596-13475f43e6ce&page_id=aa66aee6-b836-4670-bdb6-1a3704855ee4)