To support global expansion, CEAT needed to manage three times more SKUs, faster order fulfilment, coupled with new product launches at twice the speed with productivity improvement in assembly process. To achieve this, CEAT deployed over 30 digital solutions, including operational research models for reducing turnaround time, advanced analytics for predictive control and machine learning-based design. These solutions improved labour productivity by 25%, reduced dispatch turnaround time by 54%, accelerated product ramp-up by 30% and cut Scope 1 and 2 emissions by 47%.