To keep up with the growth in e-commerce, faster speed to market and the fluctuating demands that come from increased cost competitiveness, Kenvue Shanghai deployed more than 25 Fourth Industrial Revolution use cases, including big data analytics on social media, digital twins, additive manufacturing and ML across its E2E value chain. This resulted in a 50% reduction in new product introduction lead times, 1.3-times improvement in forecast accuracy and 99.8% on-time-in-full deliveries within 48 hours. This enabled the e-commerce business to double from 30% to 60% of overall business.