Driven by the rising new energy vehicle (NEV) market and its need for customized tyres, Michelin Shenyang saw its NEV tyre portfolio grow by 340% to over 250 SKUs. This rapid expansion put pressure on its high-speed automated production line, requiring greater agility, smaller batch sizes, faster new product introduction (NPI) cycles and higher quality. Michelin Shenyang met these challenges by deploying over 30 digital solutions, using AI, machine vision and big data. Its digital transformation boosted flexibility, trial efficiency and quality, resulting in a 71% reduction in minimum order quantity, a 51% cut in trial lead time and a 36% drop in the defect rate.