mobile image

Tsingtao Brewery - Shandong

Facing upgraded consumer needs for personalized, differentiated and diverse beer, Tsingtao Brewery has rethought how to utilize smart digital technologies across value chains to empower 110+ year history traditional company to meet consumer needs

Locations
Greater China, People's Republic of China
Sector
Food & Retail
Year published
15 March 2021
Organization
Tsingtao Brewery Group
Initiative type
Lighthouse - E2E
Timing
GLN - Wave 6

Global Lighthouse Network

A World Economic Forum Initiative