Facing a shrinking market, the Unilever site in Indaiatuba, the largest powder detergent factory in the world, top in productivity and second in cost globally but Unilever’s biggest contributor to GHG emissions, implemented use cases such as digital twin and AI to improve cost leadership and agility to the market while minimizing environmental footprint. As a result, Indaiatuba reduced innovation lead time by 33%, production costs per tonne by 23% and nearly eliminated GHG emissions.