Having navigated the COVID-19 uncertainties in the catering industry in the past three years, Unilever accelerated market penetration in low tier cities by deploying over 30 Fourth Industrial Revolution use cases, such as tailor-made 24/7 digital selling, optimal end-to-end advanced planning and AI-enabled quality control. As 

a result, the number of served customers doubled, order-to-delivery lead time shrank by 40% and customer complaints fell by 62%.