To capture greater market volumes, CEAT needed to incorporate greener materials and meet stringent in-process specifications. CEAT deployed Fourth Industrial Revolution use cases like advanced analytics to optimize cycle times and digitalization of operator’s touchpoints. As a result, the site reduced cycle times by 20%, process scrap by 46%, and energy consumption by 15% . Overall, this resulted in approximately a 2.5 times increase in export and OEM sales in two years.