Operating in the mature TV market, the company faced rapidly evolving consumer demand alongside growing cost competition. In this environment, Hisense Qingdao faced challenges in its product development, processes, cost control and manufacturing. To address these, the site adopted AI, big data, simulation and large-scale Virtual Reality (VR) throughout its new product R&D and manufacturing. Its digital transformation resulted in Hisense Qingdao achieving an NPS of 84%, reducing R&D cycles by 34% and lowering material costs by 18%, and new employee training time by 60%.