Facing a surge in customized orders – from 31% to 87% – from 42 industries, Midea Chongqing deployed 79 digital use cases powered by machine learning, augmented reality and simulation. This enabled a “Batch Size 1” make-to-order delivery model, optimizing product configuration, intelligent design, agile production and adaptive quality assurance. These measures reduced configuration lead times by 81%, design lead times by 45% and after-sales failure rates by 31% while accommodating a 180% increase in custom orders.