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Midea - Si Racha - Supply Chain Resilience

To address complex cross-border supply chains, customer quality issues and training barriers, Midea implemented 72 digital and AI solutions. These included closed-loop quality systems and genAI-enabled workforce development. The result was a 43% reduction in order lead times, a 32% drop in customer complaints and a 62% improvement in employee qualification speed.

Locations
ASEAN, Thailand
Year published
16 September 2025
Timing
GLN - Wave 14
Initiative type
Supply Chain Resilience
Organization
MIDEA

Global Lighthouse Network

A World Economic Forum Initiative