Driven by the aspiration to 1) outgrow the market through superior volume delivery, 2) strengthen cost leadership, 3) build further resilience and diversity in a volatile environment, Mondelez Sricity deployed end-to-end digitalization, predictive analytics, artificial intelligence and advanced automation to increase labour productivity by 150%, reduce manufacturing costs by 38% and sustain 50% female workforce making it a benchmark manufacturing site for Mondelez globally.