Increased energy prices and inflation have affected energy costs and the labour-intensive ceramic tile production process. To sustain competitiveness while responding to higher demands and maintaining a complex portfolio of 4,200+ SKUs, VitrA Karo’s Bozüyük site deployed its digital transformation roadmap, focusing on intelligent process and production controls. This has resulted in a 19% increase in OEE, a 56% decrease in scrap, a 14% decrease in energy consumption and a 43% increase in the use of recycled content.