The short-term outcomes of the lesson were that learners gained knowledge about different analytical and digital tools to support assessing product exports in international markets. In the long term, students benefit from a skill set that enables them to make informed decisions and develop strategies to adapt to changing market conditions, reduce risk and improve their competitiveness. By understanding the market as a complex system that involves political, economic, social, technological, legal and environmental factors, they learn to identify opportunities and threats and respond accordingly. This can help them better position their brand, set achievable growth targets and increase productivity. Additionally, it can help them assess the validity of their existing products and services and identify areas for improvement or expansion, as well as define new product development opportunities.