# Transforming the Experience Economy

Driving high-quality growth and long-term prosperity for businesses and local communities.

[Get involved](https://initiatives.weforum.org/good-growth-coalition/get-involved)


## Enabling inclusive, sustainable growth that benefits businesses, local communities and visitors

Technological advancements, geopolitical shifts, climate change, and demographic trends are transforming how we live, work, and travel. Cities are on the frontline. By 2050, nearly 7 out of 10 people globally will live in urban areas, leading to the expansion of megacities and the transformation of smaller communities into hubs of economic activity, innovation, and cultural exchange. As governments and businesses adapt to a changing global landscape, public-private collaboration is critical to ensure a holistic vision of good growth that delivers value for both people and planet.


## Focus Areas


### Beyond Tourism

Reimagining travel and tourism as a powerful engine of growth and transformation


### Entertainment & Lifestyle Economy

Fostering a new era of opportunity for how we work, live, and play


### Destinations of Tomorrow

Re-balancing the relationship between community residents and visitors


## How we drive change


### Building Global Communities

We bring together global business leaders, governments, civil society, and academia to exchange insights, explore solutions, and spark cross-sector collaboration.


### Raising knowledge and Awareness

Our model policies, research, and practical tools help public and private stakeholders stay at the forefront of innovations and good practices.


### Driving on-the-ground impact

Through multi-stakeholders initiatives, we provide a platform for global leaders to engage actively in strategic partnerships, driving direct and local results on the ground.


## Featured insights


### Travel and Tourism at a Turning Point: Principles for Transformative Growth

This report examines key growth drivers and critical tension points in the powerful yet often overlooked sector,  presenting 10 guiding principles to transform the future of travel and tourism.

[Read more](https://www.weforum.org/publications/travel-and-tourism-at-a-turning-point-principles-for-transformative-growth/)


### Four  Scenarios for the Future of Travel and Tourism

Published in collaboration with Kearney, this white paper lays out four plausible futures for the sector, each shaped by the interplay of geopolitical stability, economic growth, sustainability transitions, and technological disruption.

[Read more](https://www.weforum.org/publications/four-scenarios-for-the-future-of-travel-and-tourism/)


### Future of Travel and Tourism: Embracing Sustainable and Inclusive Growth

This briefing paper examines the roles of key stakeholders, emerging opportunities, and innovative solutions across the travel and tourism sector,  aiming to foster dialogue and a collective vision for its incredible potential.

[Read more](https://reports.weforum.org/docs/WEF_Future_of_Travel_and_Tourism_2025.pdf)


### Rethinking 24-hour cities: night-time strategies to address urban challenges and thrive

Co-published with Mastercard and Night Tank, this Forum Story outlines how smarter investment and infrastructure can spur a thriving 24-hour economy that leads to local growth, resilience, and inclusion.

[Read more](https://www.weforum.org/stories/2024/01/24-hour-cities-night-time-strategies-urban-challenges/)


### Join global leaders from across business, government and civil society

Learn more how to get involved with us.

[Get involved](https://initiatives.weforum.org/good-growth-coalition/get-involved)