mobile image

Mapping Global Marketing Strategies in a Digitally Transformed World (Instructional Plan)

SDGs Impacted

This course is designed for international students in Global Business with English language proficiency levels ranging from B1 to C1. It aims to enhance global competitiveness by expanding vocabulary, developing fluency in the four core language skills, and incorporating systems thinking into students’ academic lives. By focusing on global marketing and technological innovations, the lesson plan equips learners with the ability to visualize complex interactions, identify connections, and propose effective solutions, seamlessly integrating systems thinking principles with global business strategies.


Supporting Materials:

Report

Testimonials

Student Work

Systems Thinking Has Great Potential in Education - Agenda Article


Curator and institution:  Enderun Extension


Topic or Unit of Study: Systems Thinking, Global Business


Relevant SI Feature: SI Premium feature “Create Map”


Grade/Level: Tertiary Education


Key Skills Being Developed: Critical Analysis, Systems Thinking, Strategic Thinking, Complex Problem Solving, Vocabulary and Conceptual Understanding


Time Allotment: 5-day training, 1.5 hours each day, 7.5 contact hours in total; 5 asynchronous hours.

Impact / Outcome
Learners will be able to create system maps to visualize complex interactions, identify connections and leverage points, and analyze and propose solutions to challenges in global business and marketing strategies using systems thinking principles, while also learning new vocabulary and complex ideas related to global business.
Sectors
Education, Retail, Technology, IT and Communications (ICT)
Year published
20 October 2024
Subject
Business and Management
Level
Undergraduate
Location
Asia