Beyond Tourism 

“The Principles capture the spirit of transformation our sector needs — investing in a future-ready workforce, developing infrastructure for shared benefit, harnessing technology responsibly, and protecting the ecosystems that sustain us. 

Together, they show how tourism can unlock human potential, strengthen global connectivity, and advance sustainability as a shared responsibility.” 

“Destination organizations are brand stewards, storytellers and catalysts for their communities. Their work goes far beyond attracting visitors — they foster local pride, purpose, welcoming and prosperity. 

The Principles for Transformative Tourism remind us that collaboration is the cornerstone of lasting impact and offer a valuable guide to advancing travel and tourism as a transformative force for economic, social and environmental progress.”

"Collaboration is at the heart of Europe’s leadership as the world’s top travel region. That success comes with responsibility and demands the highest standards of governance to ensure the well-being of our people and places. 

It is our duty to safeguard the sector’s future while responsibly managing its impacts. These Principles are fully aligned with this mission, and we look forward to continuing our joint efforts to advance sustainable and balanced development."

"The Principles for Transformative Tourism align with our mission to ensure that sustainability sits at the core of tourism development. 

Through collective commitment and applying systematic approaches, we can advance travel and tourism as a true force for good — driving prosperity, inclusion, and environmental stewardship worldwide."

"Tourism is the lifeblood of many island nations — both an opportunity and a responsibility. 

In Antigua and Barbuda, we are committed to advancing a tourism model that protects our environment, empowers our communities, and strengthens our economy, as reflected in these Principles."

“The Kingdom of Bahrain is leveraging its tourism ecosystem as a catalyst for innovation, cultural preservation, and sustainable development. 

The Principles for Transformative Tourism align with our national vision and provide a vital framework for building a more resilient and responsible global tourism sector, one that enriches communities, protects heritage, and drives shared prosperity for present and future generations.”

“Tourism is a key driver of South Africa’s economic and social progress. We are committed to building a tourism sector that is inclusive, resilient, and defined by shared prosperity. 

The World Economic Forum’s Principles for Transformative Tourism reaffirm this vision by encouraging collaboration across borders and sectors to ensure that growth benefits local communities, protects and celebrates our natural and cultural heritage, and creates lasting value and opportunity.”

“The Asia Pacific region is one of the most dynamic in global travel, and our collective challenge is to turn this growth into a model of balance, equity, and long-term progress. 

At PATA, we are strengthening partnerships, fostering innovation, and empowering communities to shape a tourism sector that benefits all. The Principles for Transformative Tourism echo this vision, calling for collaboration and shared accountability in building a more resilient future for our industry.” 

"At the Royal Commission for AlUla, we are committed to developing a destination that celebrates culture and nature while driving innovation and opportunity for future generations. 

The Principles for Transformative Tourism echo this vision, reinforcing the importance of collaboration and long-term stewardship in shaping a more responsible and resilient global tourism landscape."

"Switzerland Tourism believes that real change in travel starts with responsibility for people, nature and economy. 

The Principles for Transformative Tourism reflect this vision as the pillars of a strong tourism future."

“The Principles for Transformative Tourism reflect a shared commitment to building a tourism sector that delivers long-term value for people, places, and economies. At the Tourism Development Fund (TDF), we are accelerating responsible tourism investment and strengthening the sector’s ecosystem by enabling projects, investors, and entrepreneurs across Saudi Arabia. 

Empowering small and medium enterprises remains central to this transformation, as they drive innovation, enrich destinations, and create sustainable economic opportunity for communities. Looking ahead, we remain committed to expanding support mechanisms and unlocking new opportunities that will enable tourism to thrive as a catalyst for inclusive and sustainable growth.”

“The Principles for Transformative Tourism complement the hospitality sector's efforts to embed sustainability and social impact at the heart of travel and tourism. 

By working together, we can ensure that the growth of our industry contributes to thriving communities, environmental stewardship, and long-term prosperity for all."

“Tourism and urban development are deeply interconnected. The places that welcome the world must first and foremost improve livability for the people who call them home. 

At the World Bank, through our Urban, Resilience and Land Global Department, we work with countries to build inclusive, climate-resilient, prosperous and liveable destinations that create jobs and improve livelihoods. The World Economic Forum’s Principles for Transformative Tourism share this vision, linking sustainable infrastructure, community well-being, and long-term economic opportunity.” 

“The Principles for Transformative Tourism complement the hospitality sector's efforts to embed sustainability and social impact at the heart of travel and tourism. By working together, we can ensure that the growth of our industry contributes to thriving communities, environmental stewardship, and long-term prosperity for all."