# Beyond Tourism A global initiative unlocking the potential of travel and tourism. ## Our shared vision for the future We believe travel and tourism can unlock opportunity for all — driving sustainable growth, celebrating local cultures, and protecting the places that inspire us to explore.By bringing together leaders across industries and regions, we aim to foster a more resilient, responsible, and inclusive travel and tourism ecosystem that enriches communities, expands opportunity, and safeguards our planet. ### Harnessing The Sector's Unique Potential Travel and tourism needs to transcend its traditional role, evolving into a steward of resilience, equity, prosperity, and cultural understanding that revitalizes environments and local communities. ### Rebalancing Residents and Visitors The sector must prioritize reconciliation between residents and visitors, ensuring both demographics have equitable access to opportunities, recreation, and essential services. ### Empowering Local Communities Local communities need to be actively engaged with and benefit from the sector, including access to education, job opportunities, and improved quality of life. ### Accelerating New Solutions Innovation has the power to redefine traveler experiences while accelerating the adoption of sustainable practices across the sector and setting new benchmarks for responsible and mindful exploration. ## Unparalleled potential **1.3 Billion** Number of international travelers in 2023 **350 Million** Number of people employed in the travel and tourism sector in 2024 **$16 Trillion** Travel and tourism's projected contribution to the world economy by 2034 **11%** The sector's projected percentage of global GDP ## 10 Principles for Transformative Tourism ## Frequently Asked Questions *Common questions and answers* ## What leaders are saying Endorsement of the Principles for Transformative Tourism. ## Latest insights Explore research, reports, and playbooks on the sector's transformation. ### Beyond Tourism: Coordinated Pathways to Inclusive Prosperity Created with Kearney, this report charts how an ecosystem-based approach can make travel and tourism a stronger force for prosperity, inclusion, and resilience. [Read the paper](https://www.weforum.org/publications/beyond-tourism-coordinated-pathways-to-inclusive-prosperity/) ### Travel and Tourism at a Turning Point: Principles for Transformative Growth This report examines key growth drivers and addresses critical tension points, outlining 10 guiding principles to shape the sector's transformation. [Read the paper](https://reports.weforum.org/docs/WEF_Travel_and_Tourism_at_a_Turning_Point_2025.pdf) ### Four Scenarios for the Future of Travel and Tourism This report presents four plausible future scenarios for travel and tourism—each shaped by geopolitics, investment, governance, and technology—and offers a strategic framework to help leaders navigate what comes next. [Read the paper](https://www.weforum.org/publications/four-scenarios-for-the-future-of-travel-and-tourism/) ### Future of Travel and Tourism: Embracing Sustainable and Inclusive Growth This report highlights travel and tourism’s pivotal inflection point and outlines coordinated, inclusive actions to steer the sector toward greater prosperity, resilience and equity. [Read the paper](https://reports.weforum.org/docs/WEF_Future_of_Travel_and_Tourism_2025.pdf) ## Tools and Resources From unifying principles to universal benchmarks, here's how to turn vision into action. ### Principles for Transformative Tourism This one-pager lays out 10 guiding principles for transforming travel and tourism into a more inclusive, resilient, and regenerative force for global prosperity. [Read more](https://reports.weforum.org/docs/WEF_%20Principles_for_Transformative_Tourism_2025.pdf) ### Travel & Tourism Development Index 2024 The index provides a strategic benchmarking tool for business, governments, international organizations, and others to develop the Travel & Tourism sector. [Read more](https://www3.weforum.org/docs/WEF_Travel_and_Tourism_Development_Index_2024.pdf) ## Related Forum Stories Read the latest insights and perspectives on travel and tourism from global leaders across industries, geographies, and sectors. ## Featured Content ### How Travel and Tourism Can Fuel Growth in an Uncertain Economic Era Despite contributing over 10% of global gross domestic product and supporting more than 350 million jobs, the sector faces serious pressures that must be addressed for sustainable growth. [Read more](https://www.weforum.org/stories/2025/10/how-travel-and-tourism-can-fuel-global-growth-in-uncertain-times/) ### Tourism Could Be a $16 Trillion Industry by 2034 [Read more](https://www.weforum.org/stories/2025/07/tourism-could-be-a-16-trillion-industry-by-2034-this-is-how-destinations-can-create-sustainable-growth/) ### Is Tourism a Right or a Privilege? Reimagining an Industry for Inclusive Prosperity [Read more](https://www.weforum.org/stories/2025/11/tourism-right-or-privilege-reimagining-an-industry-novelli/) ### 4 Ways a Changing World Could Transform Travel and Tourism [Read more](https://www.weforum.org/stories/2025/08/4-scenarios-transform-travel-tourism-report-kearney/) ### Can technology open new horizons to democratize travel? Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit. ### Key challenges and opportunities ## Catalog *Browse catalog items* ## Related initiatives ### Airports of Tomorrow In partnership with Airports Council International (ACI) World, Airports of Tomorrow seeks to address the energy, infrastructure, and financing needs of the aviation industry's transition to Net Zero carbon emissions by 2050. [Explore](https://initiatives.weforum.org/airports-of-tomorrow/home) ### Global Future Councils Global Future Councils are the world’s foremost multistakeholder and interdisciplinary knowledge networks dedicated to promoting innovative thinking to shape a more resilient, inclusive and sustainable future across sectors, including travel and tourism and entertainment and lifestyle. [Explore](https://initiatives.weforum.org/global-future-council/home) ### Streamlining Services Recognizing the role and impact of trade in services around the globe, this initiative aims at providing policy and implementation support, and becoming a coordination and cooperation platform across priority services sectors including travel and tourism services. [Explore](https://www.streamliningservices.org/home) *Interactive visualization or embedded content* ### Join global leaders from across business, government and civil society Learn more how to get involved with us. [Get involved](https://initiatives.weforum.org/good-growth-coalition/get-involved)